JAKARTA, OCTOBER 2022 — ARTOTEL Group officially announced a joint venture partnership with Far East Hospitality to carry out business development (expansion) for both parties in both countries, Indonesia – Singapore, and the Asia Pacific region. This was marked by the signing of a memorandum of understanding between the Founder & CEO of ARTOTEL Group, Erastus Radjimin and the CEO of Far East Hospitality, Arthur Kiong, witnessed by the Minister of Tourism and Creative Economy of the Republic of Indonesia, Sandiaga Salahuddin Uno on Friday, September 30, 2022, in Singapore.
With the joint venture, both parties agreed to bring ARTOTEL Group’s hotel/property brands to Singapore and the Asia Pacific region, while for Far East Hospitality to bring its hotel/property brands to Indonesia. As implementation of this agreement are several hotels in the pipeline, which will operate in Jakarta, Surabaya, Singapore and Japan. This joint venture collaboration further strengthens the strategic cooperation that had previously existed between ARTOTEL Group and Far East Hospitality in the fields of marketing, distribution, and human resources.
Quoting from a press release issued by the Ministry of Tourism and Creative Economy on October 2, 2022, the Minister of Tourism and Creative Economy of the Republic of Indonesia, Sandiaga Salahuddin Uno, revealed that in line with the Indonesian Government’s mission to open opportunities for Singaporean investors to invest in the Indonesian tourism sector, he strongly supports cooperation a joint venture between ARTOTEL Group and Far East Hospitality. He hopes that this joint venture collaboration can stimulate the economy by opening up business opportunities and employment opportunities in both countries. In addition, he is also very proud and facilitates the effort of ARTOTEL Group as an Indonesian company that can expand its accommodation chain to the international community, which he considers as a new history of the Indonesian tourism industry. With the expansion carried out by the ARTOTEL Group abroad, it is expected to have an impact on opening new business opportunities and supply chains for the Indonesian tourism ecosystem.
Erastus Radjimin, Founder & CEO of ARTOTEL Group explained, “This Joint Venture Cooperation is a very important momentum for us because ARTOTEL Group can expand its hotel chain to the international arena in accordance with our aspiration as a hotel management operator from Indonesia that can be global. We are very grateful to have full support in going international, both from the Government of Indonesia through the Ministry of Tourism and Creative Economy, as well as our partner company, Far East Hospitality, who put their trust in us and are willing to help realizing our goals. We believe this collaboration will push the business and tourism industry in both countries, Indonesia and Singapore, in a better direction.”
About ARTOTEL Group
An Indonesian hotel operator management that integrates 4 business units: Hotel (Stay), Food & Beverages (Dine), Event Management (Play) and Curated Merchandise (Shop). Carrying the lifestyle brand concept, ARTOTEL Group offers a variety of accommodation options from economy hotels, boutiques, middle class to luxury hotels to meet the accommodation needs of all target markets. ARTOTEL Group has a wide selection of brands, ARTOTEL, DAFAM and the KYRIAD Franchise Brand, with a total of 50 hotels and 5,000 guest rooms spread across 24 cities in Indonesia.
In the field of Food & Beverage, ARTOTEL Group provides Restaurant, Bar, and Beach Club management services. Through Event Management, ARTOTEL Play and Curated Merchandise with the MART brand, ARTOTEL Group has a vision of advancing Indonesia’s creative industry by supporting young artists to work through collaboration which are created in the form of exhibitions, performances, workshops and the production of merchandise with artistic characteristics that can be used every day at affordable prices.
To create a loyal guest community, ARTOTEL Group has an ARTOTEL Circle loyalty program by providing more benefits for guests who register as ARTOTEL Circle members, including room and F&B discounts of up to 50%, as well as getting reward points. ARTOTEL Circle is operated through a digital application that can be downloaded via the IOS and Android application systems with free and easy registration.
ARTOTEL Brands: ARTOTEL, ARTOTEL Suites, ARTOTEL Curated, ARTOTEL Portfolio, ARTOTEL Casa, ARTOTEL Villa, Rooms Inc, Bobotel. Jakarta, Bandung, Yogyakarta, Semarang, Surabaya, Medan, Batam, Bali.
DAFAM Brands: Grand Dafam, Grand Dafam Signature, Dafam, Dafam Express, Meotel, DHM Associates. Jakarta, Bandung, Central Java (Yogyakarta & Semarang), East Java, Bali, Lombok, Pekanbaru, South Kalimantan and South Sulawesi.
KYRIAD Franchising Brands: Jakarta, Aceh, West Sumatera, East Kalimantan, South Sulawesi, Papua.
F&B Outlets: Double Chin, Lidah Lokal, ROCA, BART, BISTRO de Braga, B10 CAFÉ, Fat Elephant, 11/12 rooftop Bar, Sixty Restaurant, Rhythm Room, THE EDGE Kemang, Slide Bar, Terra All Day Dining and Barley & Barrel.
Director of Marketing Communications